Business Innovation

Creative Cross-Disciplinary Entrepreneurship responds to educational demands created through dramatic changes in the nature of business, by describ...

Creative Cross-Disciplinary Entrepreneurship responds to educational demands created through dramatic changes in the nature of business, by describ...

Now, more than ever, customer experience plays a pivotal role in the success and longevity of a company. Based on rigorous scientific tools and glo...

Few books go into enough depth to really understand the differences between the future generations of professionals to come and the ones that have ...

The book examines business ecosystems in an emerging industry context whilst exploring four essential areas of business ecosystems: the business ec...

Uses new approaches and solutions to tackle innovations in an international context. Some of the challenges of innovating are remarkably consistent...

Real Luxury  examines what a 'luxury brand' is from economic, sociological and psychological standpoints. It spells out the challenges the industry...

This book explores the value component of corporate culture of companies and their relationship with production efficiency and personal values of t...

Strategic Thinking for Turbulent Times is a conceptual and operational guide to the process of business strategy formulation within a turbulence dr...

The Luxury Market in Brazil provides a holistic and practitioners approach to luxury marketing in Brazil. The book analyses the key challenges and ...

This book focuses on business firms as catalysts and agents of social and economic change, and explores the argument that sustainable development i...

Open Innovation through Strategic Alliances demonstrates the vital role and applications of strategic alliances between firms and research organiza...

Business model innovation is the key to unlocking transformational growth--but few executives know how to apply it to their businesses. In Seizing ...

Instead of thinking about education as the mastery of a body of knowledge where the subject matter becomes the focus of our attention, The Gamifica...

This book examines the cognitive, social and behavioural skills that leaders need to have within their capability portfolio and how this can be app...

This book tackles the role of universities in driving economic growth. Their role as providers of talent, technology and new ideas is considered in...

This book offers a detailed and full analysis of the strategy which enabled the Swatch Group to establish itself on the world market. In particular...

Based on expert interviews and a large-scale survey, Dominic de Vries provides one of the first in-depth empirical studies into how patents contrib...

The importance of intellectual property rights in industrialized countries, as well as in emerging economies, has been increasing considerably over...

Developing BRIC markets are changing the business models of traditional western technology leaders. Classic business strategies are no longer suita...

Meta-Luxury sets out to define the ultimate meaning of true luxury, exploring it as both a culture and business model. Through the concept of Uniqu...

The discussion in this book provides an introduction to the concept of entrepreneurship and entrepreneurial business management. The author covers ...

CRM Systems in Industrial Companies contributes new knowledge on Customer Relationship Management (CRM) in the field of industrial marketing. Based...

Making innovation in the workplace highly accessible, Coaching for Innovation presents a step-by-step guide which is full of practical tips, models...