Business Strategy
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Enterprise Risk Management: Advances on its Foundation and Practice
Shital ThekdiCurrent price €51.29Original price €56.99Enterprise Risk Management: Advances on its Foundation and Practice relates the fundamental enterprise risk management (ERM) concepts and current g...
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Make Money Online - The Sunday Times bestseller: Halve your hours, double your earnings & love your life
Lisa JohnsonCurrent price €19.79Original price €21.99Are you time-poor but want to be money-rich?Business strategist, entrepreneur, #1 podcaster and global speaker Lisa Johnson is here to guide you th...
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Big Business, Big Responsibilities: From Villains to Visionaries: How Companies are Tackling the World''s Greatest Challenges
A. WalesCurrent price €50.39Original price €55.99Big business is often seen as the villain in terms of the environment or social wellbeing. But some leading businesses are becoming leaders in the ...
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Innovation in Pricing: Contemporary Theories and Best Practices
Taylor & Francis LtdCurrent price €64.79Original price €71.99Pricing has a substantial and immediate impact on profitability. Most companies, however, still use costs or competition as their main basis for se...
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High-Impact Content Marketing: Strategies to Make Your Content Intentional, Engaging and Effective
Purna VirjiCurrent price €84.59Original price €93.99WINNER: 2023 Goody Business Book Awards - Marketing - Digital Marketing WINNER: 2023 Chanticleer International Book Awards, Harvey Chute First Plac...
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Winning with IP: Managing intellectual property today
Novaro PublishingCurrent price €21.59Original price €23.99As the potential for discovering and commercializing innovation is transformed by data modelling and digital simulation, the rewards are going to t...
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Leading Travel and Tourism Retail: How Businesses Can Sustainably Capture New Profits in Shopping Tourism
Sacha Alexander ZackariyaCurrent price €86.39Original price €95.99WINNER: 2024 Axiom Business Book Awards - Bronze Medal in Business Reference WINNER: 2023 Goody Business Book Awards - Business - Travel & Hosp...
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HBR Guide to Executing Your Strategy
Harvard Business ReviewCurrent price €37.79Original price €41.99Put your strategy into action.Even the best competitive strategies mean nothing if they aren't executed well. Yet many organizations struggle when ...
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Crisis, Resilience and Survival: Lessons from the Global Auto Industry
Matthias HolwegCurrent price €37.39Original price €43.99Crisis, Resilience and Survival charts the evolution of the global automotive industry, revealing the pressures and challenges facing firms in this...
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Crypto: The Insights You Need from Harvard Business Review
Harvard Business ReviewCurrent price €38.69Original price €42.99The crypto era has arrived, and business will never be the same.Real applications of crypto technology are growing exponentially: cryptocurrency pa...
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Pivot to the Future: Discovering Value and Creating Growth in a Disrupted World
Larry DownesCurrent price €17.99Original price €19.99Disruption by digital technologies? That's not a new story. But what is new is the wise pivot, a replicable strategy for harnessing disruption to s...
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Fearless Leadership: Overcoming Reticence, Procrastination, and the Voices of Doubt Inside Your Head
Alan WeissCurrent price €26.99Original price €29.99The intent of this book -- the author's goal for you is to understand the baseless underpinnings of almost all our fears. You read that correctly ...
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Ethics in Marketing and Communications: Towards a Global Perspective
Palgrave MacmillanCurrent price €50.39Original price €55.99This book takes an international perspective on the topical issues of marketing ethics and ethical communications. The contributors are professors ...
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BP and the Macondo Spill: The Complete Story
C. ReadCurrent price €50.39Original price €55.99The complete story of the devastating BP oil spill of 2010. The author puts forward an objective account of what happened, a documentation of the t...
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Marketing Shares, Sharing Markets: Experts in Investment Banking
H. KjellbergCurrent price €50.39Original price €55.99This book introduces the reader to the 'world of finance', more exactly to one core activity: investment banking. Analysing the practices of trader...
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Mastering Services Pricing: Designing pricing that works for you and for your clients
Kevin DoolanCurrent price €80.09Original price €88.99The definitive guide on how to price services to deliver profit, fund for product development and meet the needs of the customer/client at a price ...
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New Issues in Financial Institutions Management
Palgrave MacmillanCurrent price €50.39Original price €55.99This book examines new issues in financial markets and institutions raised by the global economic crisis that began in 2007. The four main themes a...
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21st Century Management: Leadership and Innovation in the Thought Economy
M. LindgrenCurrent price €50.39Original price €55.99Explores the changing business landscape of the 21st century and what it means for organizations. The author presents a new model for how to think ...
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Marketing Strategy and Competitive Positioning
Brigitte NicoulaudCurrent price €65.69Original price €72.99The ideal text to help you develop your knowledge around rigorous marketing strategies from formulation to implementation Marketing Strategy and Co...
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HBR''s 10 Must Reads 2024: The Definitive Management Ideas of the Year from Harvard Business Review
Ella F. WashingtonCurrent price €43.34Original price €50.99A year's worth of management wisdom, all in one place.We've reviewed the ideas, insights, and best practices from the past year of Harvard Business...
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Strategic Management and Business Policy: Globalization, Innovation and Sustainability, Global Edition
Alan HoffmanCurrent price €71.09Original price €78.99Picking up where popular previous editions left off, Concepts in Strategic Management and Business Policy further sharpens and modernizes this text...
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Bank Strategy, Governance and Ratings
Palgrave MacmillanCurrent price €50.39Original price €55.99This text comprises a selection of papers that provide state-of-the-art insights into research focusing on dimensions of bank strategy, governance ...
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Strategy by Design: A Process of Strategy Innovation
J. CarlopioCurrent price €35.09Original price €38.99Strategy by Design illustrates how to use many of the principles, processes and tools of the design profession to create innovative break-through o...
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Cracking the Carbon Code: The Key to Sustainable Profits in the New Economy
T. TamminenCurrent price €50.39Original price €55.99Holds critical information that is needed by anyone who wants to understand how to make money from 'green' technology and how to avoid investments ...
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