Business Strategy

With increased pressure from digital natives, now is the time for established companies to address outdated and antiquated practices in order to re...

Increase customer attraction, acquisition and retention by using technology to create seamless, effective and joined-up marketing. It can be hard ...

Innovation is the key to making your business go the distance. Innovate or die they say. But where does innovation lie? The answer is in your peopl...

Conversion rate optimization (CRO) is about understanding people and behaviour, not simply website visits. This book is an all-encompassing guide t...

The aviation industry is a major driver of world trade. As global markets and economies are constantly evolving, practitioners and academics need m...

The first comprehensive account of the growing dominance of the intangible economy Early in the twenty-first century, a quiet revolution occurred....

Leverage the power of Talent Intelligence (TI) to make evidence-informed decisions that drive business performance by using data about people, skil...

We all need more hours in the day, as we spend more time than ever working, studying and caring.So what if we could reclaim an entire hour, every d...

Digital transformation is a vital practice for organizations trying to keep up with competitors, but with new digital approaches constantly promisi...

For decades, we have looked to management theorists, organizational psychologists and economists to tell us how we can squeeze the most out of peop...

Lay down the foundations of a successful business venture through a thoroughly researched and competitive business plan. Based on tried and test...

How can great companies do everything right - identify real customer needs, deliver excellent innovations, beat their competitors to market - and s...

Organizational management, along with strategy, is the most important part of business administration. Directors must know how to manage people, ma...

An insightful review of the collapse of the traditional retail sector in the West, and a roadmap for its potential recovery. Almost weekly, the ne...

What is the cost of employees today and what will this be in the future? This book explains how to take a data-driven approach to workforce plannin...

Entrepreneurial ecosystems constructed by disadvantaged entrepreneurs often exist beside, within, and in opposition to 'mainstream' ecosystems focu...

Becoming a successful entrepreneur is impossible without accepting risk the question is which risk to take and at what time. Expert authors Thoma...

This volume of Advanced Series in Management traces the origins, development, and key themes of the business practices of Nigerias south-eastern Ig...

Success is envisioned as beating the competition to generate a financially strong and profitable organization while building stakeholder satisfacti...

This business book is great for leaders, middle managers and entrepreneurs interested in the following categories; Small Business Entrepreneurship...

Build and maintain resiliency with this practical guide to approaching risk head on and building an effective business continuity strategy. It is...

The home goods market in the United States is the largest market in the world. So why do some interior design firms thrive while others barely surv...