Advertising Design by Medium: A Visual and Verbal Approach

About Robyn Blakeman

Robyn Blakeman received her bachelors degree from the University of Nebraska in 1980 and her masters degree from Southern Methodist University in Dallas Texas in 1990. She began teaching advertising and graphic design in 1987 with the Art Institute of Dallas. As an assistant professor of advertising she taught both graphic and computer design at Southern Methodist University. As an assistant professor at West Virginia University in Morgantown Blakeman held several positions including advertising program chair and coordinator of student affairs and curriculum in addition to developing the creative track in layout and design. She was responsible for designing and developing the first online integrated marketing communication graduate program in the country. She is the author of seven other books including The Bare Bones of Advertising Print Design Integrated Marketing Communication From Idea to Implementation (3rd edition) The Bare Bones Introduction to Integrated Marketing Communication Strategic Uses of Alternative Media Advertising Campaign Design and Nontraditional Media in Marketing and Advertising and is the coauthor of The Brains Behind Great Ad Campaigns. She is currently a full professor at the University of Tennessee Knoxville where she teaches advertising design and creative strategy.