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A01=Dr Olga Gurova
A01=Professor Annamari Vänskä
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Author_Dr Olga Gurova
Author_Professor Annamari Vänskä
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Understanding Fashion Scandals: Social Media, Identity, and Globalization

★★★★★
★★★★★

English

By (author): Dr Olga Gurova Professor Annamari Vänskä

All publicity is good publicity? Perhaps not. In recent years, multiple local and global fashion brands have been called out for cultural appropriation, racism, misogyny, and even flirting with fascism. Understanding Fashion Scandals is the first book to explore this changing landscape of contemporary fashion through case studies showing how shock value lost its currency. The book focuses on the changes since the late-1970s and early 1980s, when brands like Calvin Klein and Benetton first used controversy as a promotional tool to build their brand identity, to the contemporary industry where avoiding social media backlash is critical to survival. Analyzing the tactics brands including Burberry, Dior, Dolce & Gabbana and Prada adopt to avoid or mitigate scandals, Vänskä and Gurova map the fashion industrys journey towards cultural sustainability. See more
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A01=Dr Olga GurovaA01=Professor Annamari VänskäAge Group_UncategorizedAuthor_Dr Olga GurovaAuthor_Professor Annamari Vänskäautomatic-updateCategory1=Non-FictionCategory=AKTHCategory=JFCKCategory=KJSACategory=KNSXCOP=United KingdomDelivery_Delivery within 10-20 working daysLanguage_EnglishPA=AvailablePrice_€50 to €100PS=Activesoftlaunch
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Product Details
  • Dimensions: 156 x 234mm
  • Publication Date: 25 Jan 2024
  • Publisher: Bloomsbury Publishing PLC
  • Publication City/Country: United Kingdom
  • Language: English
  • ISBN13: 9781350248960

About Dr Olga GurovaProfessor Annamari Vänskä

Annamari Vänskä is Professor of Fashion Research at the Aalto University in Finland. She is the author of Fashionable Childhood (Bloomsbury 2017) and the co-editor of Fashion Curating (Bloomsbury 2018). Vänskäs work spans fashion as embodied culture and digitalization of fashion. She is currently the Deputy-PI of the consortium Intimacy in Data-Driven Culture and PI of the research project Intimacy Creative Work and Design funded by the Strategic Research Council at the Academy of Finland (2019-2025). Olga Gurova is a Senior Researcher in circular economy and consumer citizenship at Laurea University of Applied Sciences in Finland. She is the author of Soviet Underwear: Between Ideology and Everyday Life (2008) and Fashion and the Consumer Revolution in Contemporary Russia (2015). Gurova works on projects aimed at building an ecosystem of sustainable fashion through the enhancement of business models and consumer behavior in Finland and the Baltic countries financed by Uudenmaan liitto and Interreg.

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