Customer Services

THE DEFINITIVE BOOK ON THE CHALLENGING NATURE OF PRODUCT MANAGEMENT When consumers use a product or a service, the experience generates an emotion...

To succeed, businesses must keep up with the ever-changing technological landscape and constantly introduce new advancements. The rise of digitaliz...

A fresh look into understanding your prospective customer's buying decisions to influence them and win more business Building on the groundbreaking...

Read this book, apply its concepts, and see how your business transforms. Marshall Goldsmith, Thinkers 50 #1 Executive Coach and #1 Leadership Thi...

To succeed, businesses must keep up with the ever-changing technological landscape and constantly introduce new advancements. The rise of digitaliz...

Dennis Herhausen examines how managers can successfully probe latent needs and uncover future needs of customers, labeled as proactive customer ori...

Pork dorks. Craftsters. American Girl fans. Despite their different tastes, these eclectic diehards have a lot in common: they're obsessed about a ...

A leadership playbook for making customer experience a core aspect of your business.In a rapidly changing world filled with uncertainties, one thin...

Dr. Rich has been featured on ABC, NBC, CBS, & FOX The Smile Prescription isnt just a book to read, its a Smile Prescription to take and master...

Marketing has become the dominant connecting mode of expression between business and non-business organisations and customers and consumers. Howeve...

Do you dream of a bigger business, leaving your W-2 for your own thing or advancing your marketing or sales career? Customers are the Answer to Eve...

Creating a unique value for your customers is crucial if you want to differentiate in an overcrowded market. To do so, you need to define a powerfu...

Customer EXperience (CEX) is hot! Nowadays, its getting increasingly hard for companies to be distinctive through the products they offer. So it is...

What is a luxury customer experience and how can luxury brands best use emerging technologies in order to create truly unique, high-end experiences...

What is a luxury customer experience and how can luxury brands best use emerging technologies in order to create truly unique, high-end experiences...

*SHORT-LISTED FOR THE BUSINESS BOOK AWARDS 2020!* Are you a Customer Success Executive or making your way up the Customer Success ladder? Do you...

Learn how to make your customers happy and improve your business! The six key steps give you all the tools you need to give your customers the sati...

Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these produc...

Hello! And Every Little Thing that Matters will transform the way businesses interact with customers delivering a big impact with small ideas. Imp...

Now, more than ever, customer experience plays a pivotal role in the success and longevity of a company. Based on rigorous scientific tools and glo...

CRM Systems in Industrial Companies contributes new knowledge on Customer Relationship Management (CRM) in the field of industrial marketing. Based...

Customer centricity is fundamental to business growth and ongoing success. Most executives appreciate the importance of it yet don't know how to ex...

With their word-of mouth advocacy of products or brands, superpromoters influence us and how we buy with the power of enthusiasm. Business managers...

Customer Experience is now the key differentiator as consumers and businesses alike decide among competing brands. The authors explore growing tren...

Explains how all institutions have to turn their relationship with stakeholders into a 'social' one, which involves designing new Trust and Engagem...