E-commerce: Business Aspects

How to match the right marketing approach to your product, by legendary business thinker Seth Godin.The shiny new marketing technique isn't necessa...

The world of fundraising is changing.In an increasingly digital world, traditional in-person fundraising events are bringing in less and less suppo...

This book delves into the essential concepts and technologies of acquiring systems. It fills the gap left by manuals and standards and provides pra...

Brand Protection Online is a go-to guide for any user or adviser in need of strategies to combat IP infringement in the digital world or to get up ...

The internet has changed the way consumers interact with companies. Businesses must maintain good levels of customer service in a digital world whe...

Since 1990, direct sales have attracted over two million recruits in Mexico and are characterized by a belief in the power of positive thinking. Th...

Optimizing Digital Strategy explores the choices facing organizations in the rapidly changing world of technology-enabled business. From performanc...

Ready to dive into smart contract development for the blockchain? With this practical guide, experienced engineers and beginners alike will quickly...

How can individual marketers and their teams navigate the complex issues that seem to overwhelm the digital advertising industry today? They can le...

Understand how to reach and engage with the modern buyer using this bestseller. Social Selling outlines how to implement a social selling strategy ...

Everyone knows that social media is free, millennials are all adept social media experts, that businesses always have to be available 24/7 and ulti...

Take advantage of the skyrocketing popularity of podcasts and learn how your business can use the unique opportunity to stand out and drive loyal e...

Big Data analytics and machine learning are being adopted in a range of industries but how can these technologies be utilised and what can they of...

New Customers Are Waiting...Find Them On FacebookFacebook makes it easy for businesses like yours to share photos, videos, and posts to reach, enga...

SHORTLISTED: Business Book Awards 2023 - Start Up/Scale Up Build your DTC brand by learning from the best. As consumer buying habits continue to s...

As you read this, thousands of remote computers are refining secret models of who you are, using the information to make huge fortunes for a few pe...

How can individual marketers and their teams navigate the complex issues that seem to overwhelm the digital advertising industry today? They can le...

SHORTLISTED: Business Book Awards 2023 - Start Up/Scale Up Build your DTC brand by learning from the best. As consumer buying habits continue to s...

Shortlisted for the Womens Prize for Non-Fiction 2024AI is changing what it means to be human. This is the unrivalled investigation into the impact...

Decentralized finance (DeFi) is a rapidly growing field in fintech, having grown from $700 million to $100 billion over the past three years alone....

An insightful review of the collapse of the traditional retail sector in the West, and a roadmap for its potential recovery. Almost weekly, the ne...

E-commerce enables business integration together with a company''s personnel, alliances, suppliers, customers, or a community. It provides processe...