E-commerce: Business Aspects

Master the art of what to say in your funnels to convert your online visitors into lifelong customers in this updated edition from the $100M entrep...

Sustainability is part of every aspect of our life, with climate concerns shaping the future. Thus, it is important to understand how metaverse wil...

Why Customers Would Rather Have a Smartphone than a Car explores some of the fundamental changes in consumer behaviour: Why do we buy less in shops...

While airlines have been looking into the next generation of retailing practices for several years, developments since the beginning of 2020 have a...

This book discusses the up-and-coming blockchain technology in a structured way from the conceptual, technological, and business perspectives, ther...

Virtual worlds are the latest manifestation of the internet's inexorable appetite for development. Organisations of all kinds are enthusiastically ...

The extent to which social media can potentially add value within various service contexts is not well understood. While at a general level it woul...

Now in its third edition, Dynamics of International Advertising highlights the unique challenges marketers face in developing and implementing succ...

The Internet has ushered in a new era in the economies of networking. With the increasing need for optimization based on these network economies, t...

Already in just a decade of existence, cryptocurrencies have been the worlds best-performing financial asset, outperforming stocks, bonds, commodit...

This book looks at service innovation, service industries, and innovation performance in services.It seeks a broader explanation and understanding ...

There is no area of business that is more dramatically affected by the explosion of web-based services delivered to computers, PDAs and mobile phon...

There are a lot of e-business security concerns. Knowing about e-business security issues will likely help overcome them. Keep in mind, companies t...

The change from old to new technologies has fundamentally changed the relationship between the consumer and the firm. This book is at the frontier ...

Title first published in 2003. Despite all the hype about e-learning, the real breakthrough in technology, at least as far as HR goes, is in the de...

Harness Code Halos to gain competitive advantage in the digital era Amazon beating Borders, Netflix beating Blockbuster, Apple beating Kodak, and t...

An Introduction to e-Business provides the contemporary knowledge of the key issues affecting the modern e-business environment and links theory an...

Dieses Buch behandelt hauptsächlich den Hintergrund des E-Commerce, das Grundwissen des E-Commerce, die Grundmodelle des E-Commerce, die Grundprinz...