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Ethnic Marketing

★★★★★
★★★★★

English

By (author): Guilherme Pires

Ethnic Marketing shows the rich opportunities that ethnic minority communities have to offer, as well as offering instruction on the design and implementation of effective social and business marketing strategies. The text offers practical guidance on assessing the needs of individual ethnic communities and a guide to marketing to these communities within various countries.

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€58.07
€65.99
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A01=Guilherme PiresAge Group_UncategorizedAuthor_Guilherme Piresautomatic-updateCategory1=Non-FictionCategory=KCCategory=KJKCategory=KJMV7Category=KJSACategory=KJSMCOP=United KingdomDelivery_Delivery within 10-20 working daysLanguage_EnglishPA=AvailablePrice_€50 to €100PS=Activesoftlaunch
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Product Details
  • Weight: 544g
  • Dimensions: 156 x 234mm
  • Publication Date: 12 Dec 2016
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: United Kingdom
  • Language: English
  • ISBN13: 9781138832206

About Guilherme Pires

Guilherme D. Pires is Associate Professor and Head of the Marketing Discipline and the DBA Program Convenor at the Newcastle Business School University of Newcastle Australia. John Stanton is Associate Professor and Director of Academic Programmes in Economics and Finance at the School of Business University of Western Sydney Australia.

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