Public Relations

Social Media for Strategic Communication: Creative Strategies and Research-Based Applications Second Edition teaches students the skills and princi...

Featuring 125 real-world activities across various social media platforms! Portfolio Building Activities in Social Media shows students how to com...

In this fully updated Fifth Edition, three of todays most respected crisis/risk communication scholars provide the latest theory, practice, and inn...

This popular, market-leading textbook for corporate communication continues to be the authoritative and definitive textbook for students and educat...

Agency leaders spend the majority of their time on three areas their people, clients and new business. These are all important levers for consulta...

Promoting Nonprofit Organizations is a practical guide to developing and implementing a strategic public relations program to enhance a nonprofits ...

Scott Kronick is President and CEO of Ogilvy Public Relations, Asia Pacific. A 28-year veteran of Ogilvy Public Relations, Scott has spent 24 of th...

Robert Phillips spent twenty-five years at the top of the Public Relations industry, travelling the world to speak alongside Prime Ministers and CE...

CRM enables businesses to build lasting relationships with both new and existing customers, while optimizing corporate efficiency. This book explor...

This is a critical examination of the impact of sustained large-scale austerity cuts on local government communications in the UK. Budget constrain...

Written by the features editor of the leading UK weekly for PR professionals, PRWeekand featuring contributions from journalists, PR professionals ...

Intercultural Public Relations: Theories for Managing Relationships and Conflicts with Strategic Publics develops a coherent framework to unify the...

A powerful customer community will help you to scale customer support, attract new customers, and gather indispensable feedback and knowledge. But...

Digital changes everything. Thats a truth that has played out across industries the world over. And PR is a perfect example of an industry that has...

Taking a managerial perspective, this book explores public relations and its role in the wider organizational world. Contributors explore a variety...

Taking a managerial perspective, this book explores public relations and its role in the wider organizational world. Contributors explore a variety...

This new edition of The SAGE Handbook of International Corporate and Public Affairs builds on the success of the first edition (2005) by comprehens...

This new edition of The SAGE Handbook of International Corporate and Public Affairs builds on the success of the first edition (2005) by comprehens...

Introducing Public Relations is your guide to the basics of public relations: where it came from, what it means and what issues the industry faces ...

Every show needs an audience. How do we find them? How do we reach them? How do we motivate them to buy tickets? This informative book provides an ...

From high-tech kitchen gadgets and magazines to the Food Network, the last few decades have seen a huge rise in food-focused consumption, media, an...

PR Women with Influence: Breaking Through the Ethical and Leadership Challenges makes a unique and timely contribution by exploring how women in p...

PR Women with Influence: Breaking Through the Ethical and Leadership Challenges makes a unique and timely contribution by exploring how women in p...

Today, globalisation has reached its peak not only due to economic integration, but also by the multiplier effect stemmed from digital communicatio...

In this book, Christina L. McDowell Marinchak and Sarah M. DeIuliis explore ways to unite corporate communication and integrated marketing communic...

Public Relations, Society and the Generative Power of History examines how histories are used to explore how the past is constructed from the prese...

This book is intended for scholars, researchers, and academic leaders who have a passion to share their knowledge outside their classroom, laborato...

Develop a clear understanding of the concepts and best practices in public relations  Exploring Public Relations and Management Communication, 5th...

Develop a clear understanding of the concepts and best practices in public relations  Exploring Public Relations and Management Communication, 5th...

Measure, manage and get the most out of your marketing. Key Marketing Metrics is the definitive guide to today's most valuable marketing metrics. I...

This book is built around the idea that PR as a communications discipline has no boundaries. It is the PR professional's manual for creating that s...