Commercial Space Design and Customer Experience

About Christophe RéthoréOlivier Mesly

Olivier Mesly is Professor of Marketing at ICN Business School in France. His qualifications are: HDR (University of Lorraine France); postdoctoral internship (HEC Montreal Canada); DBA in Marketing (University of Sherbrooke Canada); MBA in Agri-Food Marketing (University of Guelph Canada); and a BA in Japanese Studies with distinction and a diploma in public relations (McGill University Canada). Olivier teaches a wide variety of courses in three languages: French English and Spanish. He has worked for many years as a manager of international markets including for Mitsubishi.Christophe Réthoré is Head of the Marketing Department at ICN Business School Nancy Paris Berlin. He holds a degree in business administration from ESSCA School of Management (Angers France) an MBA from Auburn University (USA) and a PhD in linguistics from UBFC (France). In 2000 he co-published the Analytical Dictionary of Retailing. Christophe worked for several years in a Canadian marketing research agency as Director of Operations and Director of Multilingual and Qualitative Research. His core areas of research include market research strategic marketing retailing discourse of advertising sports marketing artificial intelligence in marketing and statistical linguistics.