Desire Code: Designing services people want

About Denise Hampson

Denise is a behavioural economics and experience design expert. She has worked with hundreds of organisations in the UK and North America in a career shaped by curiosity (and coffee) and her unique view of the world. She has spoken at many high-profile events and conferences including TEDx SXSW Interface Health and Technology Summit and the UK House of Lords. Between 1999 and 2004 Denise was a member of the highly successful Great Britain Track Cycling Team and she is a past British Women's Sprint Champion and British 200m record holder. Prior to her athletic career Denise was a Systems Engineer at BAE Systems specialising in human-system interaction and cockpit design on the Eurofighter Typhoon. This is what started her career-long obsession with human-centred design and creating systems and services that are best matched to real human behaviour.