Retail Sector

The wide range of topics that the book covers are organised into sections reflecting a cradle to grave view of how entrepreneurial, innovative, and...

New digital devices enable consumers to ubiquitously access the Internet and inspire them to switch between online and offline channels when shoppi...

Data analytics underpin our modern data-driven economy. This textbook explains the relevance of data analytics at the firm and industry levels, tra...

In this book the author explores the various meanings assigned to goods sold retail from 1550 to 1820 and how their labels were understood. The fir...

The most practical and informative reference book for the jewellery trade, the updated Retail Jeweller's Guide provides comprehensive information o...

While airlines have been looking into the next generation of retailing practices for several years, developments since the beginning of 2020 have a...

This book evaluates Country of Origin (COO) research from new critical perspectives, providing insights on how COO shapes both consumer behaviour a...

Fashion buying and merchandising has changed dramatically over the last 20 years. Aspects such as the advent of new technologies and the changing n...

The study of consumption and its relationship to cultural and social values has become a vibrant and important field in recent years. Hitherto howe...

Retailing is changing extremely rapidly in the emerging economies, both as a driver of social and economic change, and a consequence of economic de...

In today's turbulent business environment, maintaining and optimizing retail strategies are of crucial importance. Retail Marketing is a complete g...

Often described as the hottest retail phenomenon, ephemeral retail concerns the growth of pop-up stores as a new mode of retailing. These temporary...

In this insightful text, Cristina Ziliani and Marco Ieva trace the evolution of thinking, contemporary themes and practice in Loyalty Management. L...

In this insightful text, Cristina Ziliani and Marco Ieva trace the evolution of thinking, contemporary themes and practice in Loyalty Management. L...

How is fashion linked to our identity? How are we influenced to buy into fashion trends? How can we make the fashion industry more ethical and sust...

How is fashion linked to our identity? How are we influenced to buy into fashion trends? How can we make the fashion industry more ethical and sust...

Fashion Marketing and Communications draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies to ...

Fashion Marketing and Communications draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies to ...

Pioneers in Marketing: A Collection of Biographical Essays discusses eight historically important marketing scholars whose careers collectively spa...

Technology and technical change is sector- and industry-specific, embedded by locational institutions and organizations, and integrated in global n...

Consumption is the primary economic activity in our post-industrial society. We are consumers, not producers. Consumer behavior analysis is leading...

The Psychology of Fashion offers an insightful introduction to the exciting and dynamic world of fashion in relation to human behaviour, from how c...

By raising questions and providing scenarios for success, this book embraces fashion brand development in current turbulent retail environments. A ...

This book can be integrated in any marketing course or serve as a reference for a standalone course about its two themes: retail space design, and ...

Although transformations in retailing are of tremendous current interest, there is no single broad-ranging account of the evolution of retailing fo...

BE DISCOVERED with SEO Tactics for All Technical Levels Written for beginners, author Jon Rognerud offers every tip, trick, and secret from keywor...

Shortlisted for the Business Book Awards 2022 The worlds retail sector has been devastated in recent years by two unstoppable forces: internet sho...

This book investigates the transfer of parent country organizational practices by the retailers to their Chinese subsidiaries, providing insights i...

Whats next? The question of whether future retail design will be analogue, digital or hybrid has long since been answered. It is now interesting to...