Sales & Marketing

The global energy system stands at the verge of a far-reaching paradigm shift. The established model of centralized supply services will be challen...

Provides an accessible introduction to psychoanalytic explanations of consumer desire. Topics are drawn widely to reflect the scope of Freud's visi...

What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These brands a...

This third annual volume of the International Place Branding Yearbook looks at the case for applying brand and marketing strategies to the economic...

Uses case studies to explore why large scale electronics failed to win a leadership position in the early computer industry and why IBM, a firm wit...

Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these produc...

Neue Produkte und neue Märkte sind für Unternehmen wichtige Wachstumsfaktoren. Doch die meisten Innovationen erweisen sich als Flops und scheitern ...

Higher Education Consumer Choice provides a comprehensive and highly focused critical analysis of research on HE consumer choice behaviour in the U...

An insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sensory level, and how small sens...

Drawing from novel theoretical insights in social psychology, cultural psychology, and marketing, Globalization, Culture and Branding provides guid...

Brands and businesses from across the globe have tried to leverage the India opportunity, based upon simplistic and widely-held assumptions. This b...

Entrepreneurial Marketing for SMEs contextualizes the practice of marketing amongst SMEs, and critically discusses major issues of Entrepreneurial ...

Tourism Marketing for Developing Countries examines media strategies used by destinations in Asia, the Middle East and Africa to battle stereotypes...

Market Mediations offers a fresh way to look at consumption practices, design and branding issues through analysis based on the French and European...

Hello! And Every Little Thing that Matters will transform the way businesses interact with customers delivering a big impact with small ideas. Imp...

Consumer Brand Relationships further advances the understanding of consumers' relationships with brands. The book discusses what brand relationship...

For brands to succeed in a competitive environment they need to build a 'loving' relationship with their customers. Brands need to construct an emo...

The best marketing doesn't just focus on the individual psychology of the consumer, it operates at a cultural level. It frames choices so that the ...

The Challenge for Japanese Multinationals is about strategic issues of modern management from the view of global business practice. In the 2010 i...

From the Lens of Color identifies and delineates a methodology for effectively positioning and/or repositioning oneself in today's global job marke...