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A01=Kevin Keller
A01=Philip Kotler
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Author_Kevin Keller
Author_Philip Kotler
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Framework for Marketing Management, A, Global Edition: European Edition

English

By (author): Kevin Keller Philip Kotler

For graduate and undergraduate courses in marketing management. A Succinct Guide to 21st Century Marketing Management Framework for Marketing Management is a concise, streamlined version of Kotler and Kellers 15th Edition of Marketing Management, a comprehensive look at marketing strategy. The books efficient coverage of current marketing management practices makes for a short yet thorough text that provides the perfect supplement for incorporated simulations, projects, and cases. The 6th Edition approaches the topic of marketing from a current standpoint, focusing its information and strategy on the realities of 21st century marketing. Individuals, groups, and companies alike can modernize their marketing strategies to comply with 21st century standards by engaging in this succinct yet comprehensive text.

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Original price €74.99
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A01=Kevin KellerA01=Philip KotlerAge Group_UncategorizedAuthor_Kevin KellerAuthor_Philip Kotlerautomatic-updateCategory1=Non-FictionCategory=KJMV7Category=KJSCOP=United KingdomDelivery_Delivery within 10-20 working daysLanguage_EnglishPA=In stockPrice_€50 to €100PS=Activesoftlaunch
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Product Details
  • Weight: 561g
  • Dimensions: 190 x 230mm
  • Publication Date: 11 Jun 2015
  • Publisher: Pearson Education Limited
  • Publication City/Country: United Kingdom
  • Language: English
  • ISBN13: 9781292093147

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