Marketing Management, Global Edition
English
By (author): Kevin Keller Philip Kotler
For undergraduate and graduate courses in marketing management.
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The world of marketing is changing everyday--and in order for students to have a competittive advantage, they need a textbook that reflects the best of today's marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organisation consistently reflect the latest changes in today's marketing theory and practice.
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This product is only available for a 12 month subscription period starting from the date of purchase.