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The Dominant Influence of Marketing in the 21st Century: The Marketing Leviathan

★★★★★
★★★★★

English

Marketing has become the dominant connecting mode of expression between business and non-business organisations and customers and consumers. However, there are some misgivings about marketing in the 21st century. This volume addresses the positive and negative elements of marketing and questions 'Is marketing a leviathan in today's societies?' See more
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Product Details
  • Dimensions: 140 x 216mm
  • Publication Date: 16 Apr 2013
  • Publisher: Palgrave Macmillan
  • Publication City/Country: United Kingdom
  • Language: English
  • ISBN13: 9780230296831

About

Fred K. Beard University of Oklahoma USA Stephen Brown University of Ulster Northern Ireland Shintaro Okazaki Universidad Autónoma de Madrid Spain Charles R. 'Ray' Taylor Villanova University USA

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