Advertising

Finally, a book that describes the neurological differences between the male and female brain and how this is implemented in advertising! The book ...

This book is about how kids become engaged with brands, and how their relationship with them changes over time as they mature as consumers. Childre...

Digital marketing is not a new concept, it is not a trend, and it is not a fad either. Digital marketing has existed for over twenty years and is c...

Strategic Advertising Management provides the firm foundation you need to understand the effective strategic planning of advertising and other mark...

Mad movie ad collector Michael Gingold returns with Ad Nauseam II, a deep dive into his personal collection of horror movie newsprint notices from ...

Advertising is everywhere.   Whether you realise it or not, it′s there when you watch your favourite Netflix show, when you scroll through Insta...

Want to know how to influence other people's behaviour? In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten te...

Explore the A to Z of modern advertising.Celebrate all this year's creative brilliance in print! This limited edition Graphis Advertising Awards an...

Covering the latest breaking news in Google Ads, this sixth edition introduces revised, expanded and new chapters covering Enhanced Campaigns, Goog...

Brands today have a bewildering array of ways to communicate with their target audience. To succeed, brand owners need to know how to identify the ...

Learn to create powerful, strategic copy for multiple channels, platforms, and storytelling templates Today, just writing strong content or catchy ...

Authored by Bertil Hultén, one of the world′s leading professors of sensory marketing, this text brilliantly explains the techniques through which ...

Authored by Bertil Hultén, one of the world′s leading professors of sensory marketing, this text brilliantly explains the techniques through which ...

Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on luxury bran...

Millionaire maker Dan S. Kennedy, joined by successful franchisors Forrest Walden and Jim Cavale, debunk the branding lies and myths shared by smal...

Take a photographic journey into Liverpool’s often overlooked local, craft and advertising history. This intriguing book profiles hand-painted adve...

Loss of Mother, Bereavement, and Moving On“I wish I had read this before I lost my mom a few years ago and a dear friend soon after…" –Nina Lesowit...

Beat Your Competition - Increase Sales - Get More Customers in 90 Days  Online marketing expert Aaron Fletcher shows you how to gain more cus...