Author: Philip Kotler

Principles of Marketing, Scandinavian Edition is an ideal introductory text for undergraduate students and practitioners alike. This book, the thir...

For graduate and undergraduate courses in marketing management. A Succinct Guide to 21st Century Marketing Management Framework for Marketing Ma...

An eye-opening discussion of the future of marketing, from four of the leading minds in the field In Entrepreneurial Marketing: Beyond Professional...

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which i...

For undergraduate principles of marketing courses. Marketing: An Introduction shows students how customer value -- creating it and capturing it...

Overview In the eye-opening bestseller Think ASEAN!, marketing gurus Philip Kotler, Hermawan Kartajaya and Hooi Den Huan presented tactics for bus...

In an era marked by sudden and profound change, the fashion world has also experienced significant transformations. Its boundaries, its rationale a...

Democracy in Decline is an examination by the father of modern marketing into how a long cherished product (democracy) is failing the needs of its ...