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Pride and Ferrell's MARKETING 2016 provides a thorough overview of essential marketing principles within a visually engaging, reader-friendly prese...

Introduccin a los negocios, 4 edicin, es un libro de administracin que ensea a los estudiantes cmo tener xito en el competitivo mundo de los negoci...

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Authors Pride/Hughes/Kapoor believe that success is measured not only by the grade you receive in this course, but also by how the information in t...

Written by authors with an extensive track record in teaching business, the Europe, Middle East and Africa Edition of this bestselling volume featu...

Gain an understanding of today's marketing principles with Pride/Ferrell's engaging MARKETING. Develop the knowledge and decision-making skills to ...

Discover the essentials in todays marketing and examine the latest trends with the significant visuals and stimulating, timely discussions in the b...

The ninth edition of Marketing Concepts and Strategies has been fully updated to reflect the latest marketing themes, together with the authors' re...

Gain the understanding you need to think and act like a marketer the most current principles of marketing resource -- Pride/Ferrells FOUNDATIONS OF...

Pride/Ferrell's MARKETING, 21st Edition, offers an engaging approach to understanding marketing principles and practical applications through examp...