Market Research

Brand collaborations are widely considered the art of the perfect match. This book is a guide to understanding the process of brand collaborations ...

The Principles of Islamic Marketing fills a gap in international business literature covering the aspects and values of Islamic business thought. I...

This book makes mass communication research projects more accessible to the new student researcher through a balance between an academically rigoro...

This book is a manifesto for responsible marketing. Taking a critical look at marketing practices of the last 50 years, it explains why they have l...

This book demonstrates that marketing scholarship has much to contribute to our understanding of consumer vulnerability and potential solutions. It...

Pleasure plays a significant but often neglected role in the creation of consumer wellbeing and the relationship between the food consumption exper...

Drawing from decades of research, Genes, Climate, and Consumption Culture: Connecting the Dots demonstrates how climate dictates culture and consum...

This volume provides an in-depth examination of the role of sexuality in consumers life course and in the marketing of products and services.Leadin...

Explores how industry has manipulated our most deep-seated survival instincts.David Perlmutter, MD, Author, #1 New York Times bestseller, Grain Bra...

Understanding how consumers choose between different products and services is a crucial part of professional marketing. Targeting brands at the con...

Ethical consumerism is on the rise. No longer bound to the counter-cultural fringes, ethical concerns and practices are reaching into the mainstrea...

Ever since the dawn of the Hollywood star system in the early 1920s, consumers have been fascinated by film stars and other celebrities and their s...

Taste is a core concept for the social sciences and an orienting notion in everyday practice. It is of equal relevance to academics and laypeople a...

This collection of articles deal with marketing history and the history of marketing thought, placing these subjects within a marketing management ...

Now in its third edition, Dynamics of International Advertising highlights the unique challenges marketers face in developing and implementing succ...

By examining the interface between consumer behavior and new product development, People and Products: Consumer Behavior and Product Design demonst...

This book explores the latest trends, challenges, and opportunities shaping the business, hospitality, and tourism sectors, with a special focus on...

First Published in 1968, The Assessment of Industrial Markets offers a quite different approach to the subject of industrial marketing research. It...