Market Research

AN INSTANT NEW YORK TIMES BESTSELLER'A lively read that provides a practical step-by-step guide to founding a business.' The Financial Times It's t...

City branding is crucial for the development of cities. Strategic City Branding: Insights from Asian Cities brings together concepts, case studies,...

This collection brings together social semiotic, ethnographic, and conversation analytic approaches to multimodality in global studies of shopping,...

In Mastering Market Analytics, Robert Kozielski presents various measurement systems and marketing metrics, along with common mistakes made by orga...

A study of the largely hidden world of primary media market research and the different methods used to understand how the viewer is pictured in the...

This series epitomizes the 2017 Consumer Culture Theory (CCT) conference themes of hyper-reality and cultural hybridization. The partnership of the...

Creativity and Marketing: The Fuel for Success presents a diverse collection of theoretical analysis, real world evidence, and case study applicati...

Machine Learning and Artificial Intelligence in Marketing and Sales explores the ideas, and the statistical and mathematical concepts, behind Artif...

This book explores the evolution of intelligence research over the past two decades, emphasizing the development and implementation of intelligence...

Marketing 5.0: The Role of Human-Mimicking Technology focuses on human-mimicking technology in the age of marketing, wherein consumers and technolo...

Gamification plays a major role in individual and business decision-making in todays digital era, remarkably changing the way businesses perform ba...

Brand collaborations are widely considered the art of the perfect match. This book is a guide to understanding the process of brand collaborations ...

The Principles of Islamic Marketing fills a gap in international business literature covering the aspects and values of Islamic business thought. I...

This book makes mass communication research projects more accessible to the new student researcher through a balance between an academically rigoro...

This book is a manifesto for responsible marketing. Taking a critical look at marketing practices of the last 50 years, it explains why they have l...

This book demonstrates that marketing scholarship has much to contribute to our understanding of consumer vulnerability and potential solutions. It...

Pleasure plays a significant but often neglected role in the creation of consumer wellbeing and the relationship between the food consumption exper...

Drawing from decades of research, Genes, Climate, and Consumption Culture: Connecting the Dots demonstrates how climate dictates culture and consum...

This volume provides an in-depth examination of the role of sexuality in consumers life course and in the marketing of products and services.Leadin...

Explores how industry has manipulated our most deep-seated survival instincts.David Perlmutter, MD, Author, #1 New York Times bestseller, Grain Bra...

Understanding how consumers choose between different products and services is a crucial part of professional marketing. Targeting brands at the con...

Ethical consumerism is on the rise. No longer bound to the counter-cultural fringes, ethical concerns and practices are reaching into the mainstrea...

Ever since the dawn of the Hollywood star system in the early 1920s, consumers have been fascinated by film stars and other celebrities and their s...

Taste is a core concept for the social sciences and an orienting notion in everyday practice. It is of equal relevance to academics and laypeople a...

This collection of articles deal with marketing history and the history of marketing thought, placing these subjects within a marketing management ...

Now in its third edition, Dynamics of International Advertising highlights the unique challenges marketers face in developing and implementing succ...

By examining the interface between consumer behavior and new product development, People and Products: Consumer Behavior and Product Design demonst...

This book explores the latest trends, challenges, and opportunities shaping the business, hospitality, and tourism sectors, with a special focus on...