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HBR''s 10 Must Reads on Sales (with bonus interview of Andris Zoltners) (HBR''s 10 Must Reads): Bonus Article: An Interview with Andris Zoltners
Andris ZoltnersCurrent price €19.79Original price €21.99Sales isn't about pushing products or being efficient; it's about building the right systems to manage and empower your salespeople.If you read not...
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Marketing Management with MyMarketingLab, Global Edition
Kevin KellerCurrent price €72.89Original price €80.99This package contains Kotler / Keller, Marketing Management 15e and access to MyMarketingLab. Important information for students: You...
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Reimagining Operational Excellence: Inspirations from Asia
Hermawan KartajayaCurrent price €25.65Original price €28.50Explore the cutting-edge of marketing new products and services from leading businesses in Asia In Reimagining Operational Excellence: Inspirations...
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Principles of Marketing, An Asian Perspective
Chin TanCurrent price €74.69Original price €82.99This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bou...
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Winning At Innovation: The A-to-F Model
Philip KotlerCurrent price €28.79Original price €31.99Innovation is a responsibility normally assigned to R&D departments but this is not enough. Companies need a systematic framework so innovation...
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Winning At Innovation: The A-to-F Model
Philip KotlerCurrent price €28.79Original price €31.99Innovation is a responsibility normally assigned to R&D departments but this is not enough. Companies need a systematic framework so innovation...
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Marketing Management (Arab World Editions) with MyMarketingLab Access Card
Hamed ShammaCurrent price €65.69Original price €72.99This first edition of Marketing Management offers a unique perspective on the people, the markets, and culture of the Arab world. The adapting auth...
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Marketing for Hospitality and Tourism
James C. MakensCurrent price €65.69Original price €72.99Marketing for Hospitality and Tourism is the definitive source for hospitality and tourism marketing worldwide. The best-selling authors, who are l...
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Ingredient Branding: Making the Invisible Visible
Philip KotlerCurrent price €61.19Original price €67.99An Ingredient Brand is exactly what the name implies: an ingredient or component of a product that has its own brand identity. This is the first co...
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HBR''s 10 Must Reads on Strategic Marketing (with featured article Marketing Myopia, by Theodore Levitt)
Clayton M. ChristensenCurrent price €19.79Original price €21.99NEW from the bestselling HBR's 10 Must Reads series. Stop pushing products--and start cultivating relationships with the right customers. If you r...
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Marketing Management
Kevin KellerCurrent price €74.69Original price €82.99The undisputed global bestseller in marketing management that consistently reflect changes in marketing theory and practice A key text both for und...
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Advancing the Common Good: Strategies for Businesses, Governments, and Nonprofits
Philip KotlerCurrent price €28.15Original price €31.99Current price €28.15Original price €31.99Save 12% -
Redefining Retail: 10 Guiding Principles for a Post-Digital World
Giuseppe StiglianoCurrent price €22.87Original price €25.99Discover the new realities of working in the post-digital era of consumer brand and retail marketing. In Redefining Retail: 10 Guiding Principles f...
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Marketing Management, An Asian Perspective
Chin TanCurrent price €67.49Original price €74.99For undergraduate and graduate courses in marketing management. Stay on the cutting-edge with the gold standard text that reflects the latest in ma...
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Principles of Marketing: Scandinavian Edition
Anders ParmentCurrent price €65.99Original price €74.99Principles of Marketing, Scandinavian Edition is an ideal introductory text for undergraduate students and practitioners alike. This book, the thir...
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Principles of Marketing: Scandinavian Edition
Anders ParmentCurrent price €64.23Original price €72.99Principles of Marketing, Scandinavian Edition is an ideal introductory text for undergraduate students and practitioners alike. This book, the thir...
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Framework for Marketing Management, A, Global Edition: European Edition
Kevin KellerCurrent price €67.49Original price €74.99For graduate and undergraduate courses in marketing management. A Succinct Guide to 21st Century Marketing Management Framework for Marketing Ma...
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Marketing Management, Global Edition
Kevin KellerCurrent price €40.49Original price €44.99For undergraduate and graduate courses in marketing management. Stay on the cutting-edge with the gold standard text that reflects the latest in m...
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Entrepreneurial Marketing: Beyond Professionalism to Creativity, Leadership, and Sustainability
Hermawan KartajayaCurrent price €24.20Original price €27.50An eye-opening discussion of the future of marketing, from four of the leading minds in the field In Entrepreneurial Marketing: Beyond Professional...
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Marketing for Hospitality and Tourism, Global Edition
James MakensCurrent price €67.49Original price €74.99Marketing forHospitality and Tourism, 8e is the definitive source for hospitality marketing courses.Taking an integrative approach, this highly vis...
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Marketing: An Introduction + MyLab Marketing with Pearson eText, Global Edition
Gary ArmstrongCurrent price €75.59Original price €83.99This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which i...
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Marketing: An Introduction, Global Edition
Gary ArmstrongCurrent price €68.63Original price €77.99For undergraduate principles of marketing courses. Marketing: An Introduction shows students how customer value -- creating it and capturing it...
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Think New ASEAN!
Den Huan HooiCurrent price €20.68Original price €23.50Overview In the eye-opening bestseller Think ASEAN!, marketing gurus Philip Kotler, Hermawan Kartajaya and Hooi Den Huan presented tactics for bus...
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Onlife Fashion: 10 rules for the future of high-end fashion
Giuseppe StiglianoCurrent price €23.39Original price €25.99In an era marked by sudden and profound change, the fashion world has also experienced significant transformations. Its boundaries, its rationale a...
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