Sales & Marketing

This accessible book introduces students to the theories, concepts and skills required to promote an event successfully. To promote an event effect...

Smell is one of the most sensitive senses and is closely connected with emotions. Everyone has experienced a moment where a scent changed their moo...

Marketing Internacional; 10 Ed. Se ha convertido en un texto necesario para quienes desean aprender o estn inmersos en el ambiente del Marketing y ...

The popular CONSUMER BEHAVIOR, 7E draws key concepts from marketing, psychology, sociology, and anthropology to present a strong foundation and hig...

Gain an understanding of the vibrant, challenging environment facing marketers today as Iacobuccis MARKETING MANAGEMENT, 6E presents an intriguing,...

Consumer neuroscience is a complex, interdisciplinary, and emerging field that cuts across psychology, neuroscience, and consumer research. The boo...

This book provides students and academics with a comprehensive analysis of the theory and practice of branding. The challenge to explore new and ef...

Hoyer/MacInnis/Pieters CONSUMER BEHAVIOR, 8th EDITION, draws key concepts from marketing, psychology, sociology and anthropology to present a stron...

This illuminating and practical collection of essays addresses the increasingly important topics of corporate ethics, social responsibility, and su...

Blue Ocean Strategy, the #1 global bestseller, forever changed how the world thinks about strategy. Now W. Chan Kim and Renée Mauborgne offer up a ...

An airline has over 50 different brand touchpoints at which it can choose to operate exactly as it has in the past or to exceed expectations at eac...

Building Value through Marketing provides a hands-on guide to understanding and building compelling marketing plans that create value, not only in ...

The answer to remaining competitive and keeping steady growth for your business is not ground-breaking, business-altering innovations, but by simpl...

Non-profit organizations (NPOs) across the world are facing criticism alongside approbation. In order for NPOs to effectively support their causes,...

This book introduces a study of ethics and values to develop a deeper understanding of markets, business, and economic life. Its distinctive featur...

What do seat belts, life jackets and anti-jack knife technology have in common? They were all the subjects of campaigns run by the British Safety C...

This major practical handbook bridges the gap between strategy and design, presenting a step-by-step design process with a strategic approach and e...

This major practical handbook bridges the gap between strategy and design, presenting a step-by-step design process with a strategic approach and e...

An introduction to Public Relations that focuses on ethical, productive relationships with strategic constituencies REVEL for Public Relations: A V...