Sales & Marketing

Win the attention of high-level decision makers in large corporations; spark their interest and earn their trust to achieve long-term, sustainable ...

Guarantee your content marketing engages customers, builds trust and converts more, with this unique guide to using brand journalism to enhance B2B...

Written from a European perspective, this comprehensive and regularly updated textbook covers both the theory and practice of global business-to-bu...

Written from a European perspective, this comprehensive and regularly updated textbook covers both the theory and practice of global business-to-bu...

Despite businesses often being based on creating desirable experiences, products and services for consumers, many fail to consider the end user in ...

Enhance your copywriting skills with psychology-driven techniques to create stand out copy that taps into consumer decision making and sells, using...

Brands today have a bewildering array of ways to communicate with their target audience. To succeed, brand owners need to know how to identify the ...

Customer loyalty is essential to the long term financial success of your business, but with more choice then ever before, customers today have high...

Step into the vibrant world of creativity with the latest Graphis Journal edition. This issue is a curated collection of groundbreaking work from t...

Explore the latest industry trends and issues as you examine services marketing from a unique, broad perspective with SERVICES MARKETING: CONCEPTS,...

Acknowledging the iconic, but with plenty of room for the rare and unfamiliar, The Art of the Classic Western Movie Poster presents poster art crea...

Antarctica is, and has always been, very much for sale. Whales, seals, and ice have all been marketed as valuable commodities, but so have the stor...

This book addresses the No 1 challenge of all major luxury brands today: How can these brands pursue their growth yet remain luxury? How do you rec...

Games are the most engaging medium of all time: they harness storytelling and heuristics, drive emotion and push the evolution of technology in a w...

How can sales managers coach their teams through multiple, sometimes stressful, rollouts? You can teach your team to embrace and manage change from...

The retail market in the UK is worth more than £400 billion annually and employs over 3 million workers, while in the US 29 million people create o...

Understand content marketing best practice from a new perspective with exclusive insight and contributions from leading academics, experts, global ...

How can individual marketers and their teams navigate the complex issues that seem to overwhelm the digital advertising industry today? They can le...

Is your company equipped to deal with any kind of crisis - whether caused by internal error, customer action or social media mishap? This bests...

B2B marketing is functioning in an increasingly fast-paced and complex business landscape, with a wealth of new technologies, tools and channels, a...

Audio Branding is a concise, practical guide on the influential world of audio branding - what it is, why it's important, and how it can be used to...

Covering both quantitative and qualitative methods, this book examines the breadth of modern market research methods for upper level students acros...

Businesses can no longer afford to stick their heads in the sand. The time to act is now. Cities are becoming unliveable, triggering migration patt...

In a noisy, fast-paced marketing world, customer insight holds the key to creating memorable, purpose-driven marketing. This book shows precisely h...